YumTum

Fresh food. Fresh start.

Meet Greta… February 8, 2013

YumTum is very excited to introduce you to our newest member Greta. She is one of our new interns and is helping us on a few projects as well as representing YumTum in the grocery stores.  You will see her face a lot on Friday afternoons at the various locations that sell YumTum.  Now when you are shopping and see a YumTum demo table you will be able to meet a new face.

 

Greta YumTum new intern

Please allow me to introduce myself as the new intern on the YumTum team. I am an active UW Madison undergrad interested in sustainability and community involvement. With my love for food and gourmet cooking, I’ve become even more interested in examining the sustainability of our current food system. Being personally involved in Madison’s already incredibly extensive farmers market and co-op system is an ever more important piece of my life.

 

I might not be anywhere close to being ready to have a child myself; however I know that when I come to that stage of my life I would hope to be able to provide my children with nutritious food such as the options provided by YumTum. What better way to sustain a system than to introduce children to it from the start? With dreams of one day opening my own business, I am incredibly excited to join on this venture with Jacy and Heidi and spread the good mood food to babies across the country.

 

I’m excited for another demo at Metcalfe’s.
Have a good one!
Greta

 

A Fun Toddler Craft for a cold Day…. January 25, 2013

Filed under: Crafts — YumTum Delivers @ 2:57 pm
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toddler craftI had a friend coming over the other day to work on a project. I knew we would be in front of the computer, so I decided to be a good mom and find a project for Vivienne to do to keep her busy instead of the oh-so easy television.  I looked on Pinterest cause lets face it they have lots of good crafts on there for toddlers and kids.  I found this one that could be more advanced if you wanted it to be. But I had the supplies and thought it was worth a try. It was!
You need clear contact paper, yarn/string, tissue paper, construction paper, different texture of materials. I also got a hole punch out and first Vivienne and I played with that to get different colored dots.  I also went around my sewing room and picked up scraps of fabric and miscellanous materials on the floor (I’m bad about just tossing thread and small pieces on the ground for later clean up). Then I set her up at the table with a big piece of contact paper in front of her sticky side up. Gave her all the different items and let her go to town. She liked twisting and rolling the tissue paper and then stuck in on. We called it her flower garden.  She did this project very independently (she does do most stuff independently by nature…but wasn’t asking for help at all) and did it for over and hour! She even asked for another sheet of contact paper and made another one. By my standards of time and enjoyment this was an excellent project!

The blog had the tissue paper laying flat and then they cut out flowers out of it and then attached it to pipe cleaners. Sounds like a fun thing to do with older kids! So if you have some older and some younger this might keep them both happy for awhile.

 

Check out the Cleaner’s Hall of Shame January 21, 2013

It has been reported that indoor air quality has as much or more impact on our family’s health than the outdoor air quality.

This new EWG list lets you know which are the most harmful cleaners and chemicals to avoid.

Check out the Cleaner's Hall of Shame

 

Reflecting on 2012 January 10, 2013

Reflecting on 2012, we learned a lot. YumTum expanded throughout the county from the Coop to Sentry to independent stores in Madison’s suburbs. We broke into a large scale retailer and have learned the more formal, yet accessible processes that working with Woodman’s brings.

 

We completely changed our packaging, logo and labels – our brand, in a word. While we continue to plug away working to get our website more views we consistently get good feedback on the design and content. Jacy has spent countless hours perfecting it and we are proud of the results.

 

We’ve learned that many of our customers have heard of us from their friends, which is a nice compliment. We are also glad to see that our cross promotional efforts with local re-sale events like Lil Badger and Half-Pint, as well as retailers; Mother Nature’s Diapers, Happy Bambino and Nicki’s Diapers have paid off.

 

Jacy and I are proud of the product we have created and continue to strive to improve it. Here are some exciting things to look forward to in the New Year.

 

Improving Quality

            Look for three new menu items in stores soon, including a new gluten free snack. Our organic certification is official! In February we’ll have new labels with the official USDA seal of approval. The majority of our produce was locally produced this year and our baby food will reflect the local flavor and quality that the area has to offer.

 

Feeding More Babies and Tots

            Our online shopping cart is up and we’re working to identify popular national mom blogs to feature YumTum. Not only that, but Jacy has cooked up a strategy to get us on Ellen so we’ll be rich and famous soon! We are also looking into ways to expand beyond Madison. We’ll be taking a road trip to the Twin Cities, rich with natural foods coops and foodie parents, we hope to tap into this new market and feed more babies and toddlers our healthy and fresh meals!

 

Getting Help Where it’s Needed

            YumTum is currently seeking interns and hopes to hire someone to help with our distribution expansion. There are so many people to share our product with and so much social media to take advantage of; we want smarty pants college students to help make it happen. In addition to them we will need boots on the ground in the Twin Cities or wherever our expansion takes us, so we’ll be looking to hire someone to check on our product on store shelves as well as schedule and conduct demos for us.

 

2012 was a year of reflection and retooling and 2013 will bring more of the same, just on a whole new level. Growing a business is the biggest and best challenge of my professional career and I look forward to the new year with new vision and hope.

 

Heidi

 

Hearty Breakfast Oats November 29, 2012

When I lived in Sweden for a year I remember passing by local bakeries and smelling the unique spice blends of ginger cardamom and even saffron. Whether my Canadian roommate Fiona took inspiration from the Swedes or not, this is the first I’d tried putting cardamom in my oatmeal. It was delicious. I never eat oatmeal without some sort of nuts or fat in it, otherwise I’m hungry in an hour. So I recommend adding nuts or nut butter, or even soy yogurt to this heart oatmeal dish.

 Hearty Oats

1 cup oats

¼ cup wheat germ or flaxmeal or mix

½ cup nuts – walnuts, pecans or almonds

½ cup chopped organic apple

½ Tsp. cardamom

½ Tsp. cinnamon

Cook your oats as directed and stir in the rest! Easy hearty and yummy.

 

Vegan Crepes 3 ways November 27, 2012

 

 

I prefer crepes to pancakes any day. Part of the reason is the versatility of crepes. They are a wonderful vessel for your favorite sweet or savory filling. My grandmother’s German Pancake (crepe) recipe includes loads of eggs and a pinch of sugar with lemon zest. I was intrigued to see what vegan crepes would uses instead of eggs. The bisquick version is an easy substitute but I bet the other two listed here are worth the extra work.

Good luck and good crepes!

 

Crepes that require chilled batter

from  Allrecipes.com

 Ingredients

½ cup soy milk

½ cup water

¼ cup melted soy margarine

1 Tbs sugar

2 Tbs maple syrup

1 cup flour

¼ tsp. salt

 

1.Mix soy milk, water and margarine, sugar, syrup, flour and salt. Cover and chill for two hours.

2. Grease crepe size pan, heat the skillet on med low. Pour 3 Tablespoons batter in the skillet. Swirl the batter to cover the skillet cook until brown and flip.

 

 

 Easy Crepes

from Cheekykitchen.com

 Ingredients

1 cup Bisquick
1 1/2-2 cups Silk soymilk (the refrigerated sort, not the one that sits on the shelf)
nonstick cooking spray or vegan margarine

Begin preheating a nonstick skillet over low heat (I turned mine stove to between a 3 and a 4 on the heat dial). Blend the Bisquick and soy milk until smooth. The consistency should be runny.

Grease your skillet pour enough batter to swirl and fill the bottom of the pan with a thin layer. Allow to cook until the top is set and bottom is browned. Flip and cook for another minute, until slightly browned.

 

 

Vegan Dad Crepes – Good Cook

From http://vegandad.blogspot.com

 

INGREDIENTS
Makes about 12 crepes if you don’t screw up
– 1 cup all purpose flour (or whole wheat pastry flour)
– 2 tbsp sugar (optional)
– 1/4 tsp salt
– 1 cup soy milk
– 1/3 cup water
– 3/4 cup firm silken tofu (or 3tbsp ground flax seed)
– 2 tbsp canola oil

 

  1. Place dry ingredients in the food processor for 30 seconds. Add the wet ingredients and process until smooth.
  2. Vegan dad recommends cooking on low for longer than traditional crepes. Cook 40 seconds or so and then flip for another 20 seconds or so.

 

Filling ideas

*Jam inside berries on top

*Ricotta with a little sugar, berries on top

*Vegan Dad Ginger Pear – melt vegan margarine in a pan add diced pears and cook for 4 minutes, add some sugar and a pinch of cinnamon, ginger, and nutmeg. Filling goes inside – top with vegan crème.

 

 

5 Minute, No Bake Almond Crispy Bites November 20, 2012

Image

I can’t wait to try these later today! They look easy and like a great afternoon treat. I’ll let you know how the substitution goes I may try Molasses instead of honey it seems stickier to me.

Plus the molasses and rice syrup are vegan, and sticking to our theme it would be nice to find a vegan option.

With all the sweets around our house when the grandparents are visiting it will be good to have something that packs a nutritional punch as well.

Check out this great mom food blog Oh She Glows it is filled with great recipes including this one.

  • 1/4 cup chunky all-natural almond butter
  • 1 tsp pure vanilla extract
  • 1 cup rice crisp cereal (I use GF Nature’s Path)
  • 3 tbsp organic brown rice syrup (honey might work, but I’m not sure how it will hold together)
  • 1 tbsp cacao nibs (or chopped chocolate)

 

Microwave the almond butter, rice syrup, vanilla for 35 seconds. Stir well and add the cereal and coco nibs. Stir until mixed well.

Wet hands and form into golf sized balls. Press mix together to hold, place on a plate lined with parchment paper and freeze for five minutes. Keep in an airtight container in the freezer.

 

 

 
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